Obituary: Ritual Vitamins

Ritual Vitamins, known all over the world as the vitamin company that pioneered radical  transparency in ingredients in the supplement industry, closed today. The company was built on the belief that better health begins with better ingredients, and that customers should know where their ingredients come from and why it’s there. Their leadership led to regulatory changes meeting their level of transparency for all supplements, produce and food products. 

A cultural shift towards eating local, growing food at home or in community gardens, was directly sparked by Ritual’s success. Locally grown food now accounts for 80% of American diets. National health indices improved over the four decades that Ritual operated, leading to declines in heart disease, cancer and diabetes. It will be missed.